Business
Foggy Mountain Shop opened in a small second floor space on South Franklin St. in 1974. We wanted to provide Juneau with a mountain shop that sold top quality gear and clothes for hiking, climbing, camping and cross-country skiing. In 1989, we moved up the street to our current location, across from the Baranof Hotel. We've been in business for close to 40 years, but our focus on bringing the best outdoor gear and clothing to Juneau has never changed.
Foggy Mountain Shop 112812 BUSINESS 1 Capital City Weekly Foggy Mountain Shop opened in a small second floor space on South Franklin St. in 1974. We wanted to provide Juneau with a mountain shop that sold top quality gear and clothes for hiking, climbing, camping and cross-country skiing. In 1989, we moved up the street to our current location, across from the Baranof Hotel. We've been in business for close to 40 years, but our focus on bringing the best outdoor gear and clothing to Juneau has never changed.

Photos by Sarah Day / Capital City Weekly

Foggy Mountain Shop owner Betsy Fischer, second from right, smiles with her staff for a photo.

Wednesday, November 28, 2012

Story last updated at 11/28/2012 - 3:17 pm

Foggy Mountain Shop

Foggy Mountain Shop opened in a small second floor space on South Franklin St. in 1974. We wanted to provide Juneau with a mountain shop that sold top quality gear and clothes for hiking, climbing, camping and cross-country skiing. In 1989, we moved up the street to our current location, across from the Baranof Hotel. We've been in business for close to 40 years, but our focus on bringing the best outdoor gear and clothing to Juneau has never changed.

Our number one goal is personalized customer service

We are committed to knowing our customers and trying to help them choose the right product for their needs. We like to take the time to talk to each person as they come in the shop and find out what activities they enjoy and if there is anything they are looking for specifically. Probably our biggest challenge is helping people understand exactly what it is they need.

For instance, many times a person will come in knowing that they "need a pack," but when we start helping them pick one out, they find that they are not at all sure about what they need. That is where our experience and training comes into play. We find out what the customer wants to use the pack for, and as many other details as we can. Then we use our technical knowledge of the different packs we sell, as well as our own experience using them, and help them choose the one that will work best for them. We can even load them up with weight so they can feel how the pack will fit when fully loaded.

You can't provide that kind of personalized service over the phone or internet. It takes face-to-face interaction, and spending time getting to know your customer. That is one of the joys of having a small business in a community like Juneau.

We use the products we sell!

Everyone who works at Foggy Mountain Shop is very active outdoors, and there is nothing we like to do more than try out everything we sell in the shop. Rock and ice climbing, telemark skiing, backcountry ski touring, classic and skate skiing, mountain biking, kayaking, trail running, ridge hiking - we don't waste much time indoors when we aren't at work. We've been outside in the coldest, wettest, windiest, nastiest conditions that Southeast Alaska can throw at us, so we have a good idea of what works or doesn't work when we are playing outdoors. We love to share that knowledge with our customers.

We love Juneau

Our business would not still be here if we didn't love Juneau. One way that we show our appreciation is to support local organizations throughout the community. One of our favorite non-profit groups is Discovery Southeast, which provides hands-on nature education. We host a special membership appreciation event at the shop in December during Gallery Walk, which helps bring in new members and raise awareness for their group.

Making Local Work is a biweekly feature made possible by Alaska Pacific Bank. To feature your Southeast Alaskan business, email editor@capweek.com.


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