Business
Independent Retailer Month is a promotional campaign to show to consumers the value in doing business with an independent retailer. The month-long shopping movement marks July as an time for communities to celebrate the diversity of local independent retail whilst stimulating the economy.
Independent Retailer Month 072413 BUSINESS 1 For the Capital City Weekly Independent Retailer Month is a promotional campaign to show to consumers the value in doing business with an independent retailer. The month-long shopping movement marks July as an time for communities to celebrate the diversity of local independent retail whilst stimulating the economy.
Wednesday, July 24, 2013

Story last updated at 7/24/2013 - 1:56 pm

Independent Retailer Month

Independent Retailer Month is a promotional campaign to show to consumers the value in doing business with an independent retailer. The month-long shopping movement marks July as an time for communities to celebrate the diversity of local independent retail whilst stimulating the economy.

Dollars spent with an independent retailer recycle more and longer within a community than these other business; the space occupied by an independent retailer has a bigger impact on a community, on a per square foot basis, than these other businesses. The independent retailer is more likely to spend their dollars locally than the other businesses, The independent retailer requires less infrastructure than the other businesses, lowering the initial and ongoing maintenance cost to taxpayers. Independent retailers often spend a larger portion of their sales than these other businesses; doing a better job of keeping money local.

Promotional material and logo from www.independentretailersmonth.com.


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